Whether it is concerning the taste, the quality of ingredients or the relevance of the target, Fuze tea is differenciating itself and is becoming a trendy, fashionable or modern brand. To conclude, I think Fuze tea shows a lot of advantages with regards to their competitors. Finally, Fuze tea contributes to almost a quarter (23 percent) of the market’s growth, before Maytea. It’s not an impossible bet considering that, in no more than three months, Fuze tea managed to win more than 1,1 million euros turnovers. Fuze tea has been targeting the world’s second rank behind Lipton before 2020. Lipton is ranked as the world’s leader of the iced tea market since/as it has/owns more than half of the market’s share. Moreover, Fuze tea highlights the intensity of a unique taste, emphasizes a product low in calories, without preservatives and with extracts of plants from sustainable cultures.ģrd Reason: the evolution of the iced tea market Fuze tea has understood the message and the subsidiary has decided to bring out a product with natural elements: this is the main strength of the product. Indeed, mentalities have changed and the consumers generally want to live more healthily, without too much sugar. « The end of the “too sweet” drinks ? » That is what current consumers ask for. By doing so, Fuze tea proves that modernity and originality are their best assets. Those flavours are unique, that is you can only find them in France. On the other hand, 2 are more original ( Fuze Tea Evasion / Fuze Tea Harmony). As a matter of fact, in France for example, there are 4 flavours : on the one hand, 2 of them are quite classical ( Fuze Tea Pêche (peach) Intense / Fuze Tea Citron (lemon) Intense ). Fuze tea’s goal is to adapt its tastes according to the country in which the drink is sold. The taste can be found under 22 different flavours. Fuze tea has launched their products in 37 different countries around Europe.
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